Our story so far.
The Brand
The Beginning
Oscar Checo arrived in the United States in 2012 with a suitcase and a dream. He had always been fascinated by the art of barbering and men’s grooming, but never had the opportunity to formally train in his homeland in Dominican Republic.
A Brand is Born
By 2020, Oscar had the skills and reputation to launch his own brand of beard care and grooming products online. He wanted to create a line reflecting his philosophy on barbering and men’s styling. And so Oscar founded CHECO THE BARBER®.
Oscar approached product development like an artist – carefully selecting natural ingredients and essential oils that would nourish beards and complement different hair types. He blended traditional men’s scents with modern aromas to appeal to various personal styles.
Some brands stick to a single product line, but Oscar aimed to be versatile. Whether a businessman wants a lightweight oil or a college student needs a heavy duty balm – CHECO THE BARBER® delivers. Oscar’s creations leave beards looking healthy and styled with an effortless finish.
A Higher Calling
Launching CHECO THE BARBER® allowed Oscar to blend his two biggest passions – high-quality grooming and helping men gain confidence. He firmly believes tending to one’s facial hair has the power to lift spirits. The right beard product can transform how a man sees himself.
Oscar always says it’s an honor to play even a small role in someone’s personal journey of self-discovery. Though he came to America with next to nothing, Oscar cherishes opportunities to boost other men up through his passion. He’s been in their shoes – he knows the difference some beard balm and a few kind words can make.
Contact Us
Telephone: 646.418.5568
checothebarberny@gmail.com
Our Team
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Oscar Checo
Founder & CEO
Oscar Checo arrived in the United States in 2012 with a suitcase and a dream. He had always been fascinated by the art of barbering and men’s grooming, but he never had the opportunity to formally train in his homeland in the Dominican Republic.